Nestlé Partners With Rainforest Alliance to Trace Coffee Beans
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Nestlé has added its Zoégas coffee brand to the IBM Food Trust blockchain and partnered with the Rainforest Alliance to bolster the coffee’s data traceability. IBM Food Trust will get part of that data from the sustainable product certification nonprofit the Rainforest Alliance and the rest from Nestlé.
After three years of IBM Food Trust trials and with two open-data product launches on the books, Nestlé felt that Food Trust was ready for more data sources, a sentiment the Nestlé spokesperson said Rainforest Alliance shared. Nestlé said the collaboration did not pose much of a technical challenge as IBM Food Trust has become “fairly mature” and Rainforest Alliance was willing to invest time and effort to make it work.
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