Blockchain Verifies the Authenticity of Non-Genuine Nikes

Blockchain-based traceability platform VeChain will be used to power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes. Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers — which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.

The Kickz Stand announced the upcoming limited release of the Air Max 1-inspired shoes on June 24, with a tweet emphasizing that the shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain. While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike’s may amuse some, Redditor ‘Nopers5’ believes the blockchain firm is angling to get a call from Nike proper once they spot VeChain’s work with licensees: At the start of this month, VeChain announced partnerships with Walmart subsidiary and premium shopping chain Sam’s Club and the Shenzhen Yuhongtai Foods Company.

Timeline of Vechain