Juventus Football Club Announces the Launch of the World’s First Fan Token Offering (FTO)
Juventus Football Club announced the launch of the world’s first Fan Token Offering (FTO) aiming to increase the engagement of its supporters. According to what was officially announced by Juventus on December 2, the first vote concerns the choice of the goal celebration song played at Allianz Stadium.
In partnership with blockchain-powered fan engagement startup Socios, Juventus has issued its own Fan Tokens, dubbed JUV, to interact more with the public in its daily decisions such as the choice of the goal celebration song played at the Allianz Stadium. Although the concept behind the token is completely different from that of cryptocurrencies like Bitcoin (BTC), regular football fans are being introduced to cryptocurrencies increasing the possibility for these people to approach a world that would otherwise remain unknown.