WOM Protocol

Launched at the beginning of 2018 by a team based in Berlin and Malta (now Singapore), the WOM Protocol is a MarTech solution (WOM Protocol & WOM Token) that enables brands to access genuine word-of-mouth recommendations. The WOM Protocol provides a way to reward creators for their product-referring content, with the goal of not compromising consumer trust in the content and its creators. The first platform utilizing the WOM Protocol and rewarding users for recommendations is the YEAY app.