XRP Success: XRP Lowers Remittance Costs By 75% – XRP Vs. Western Union
Ripple has been promoting the adoption of XRP, and this year was a really successful one for both entities, despite the fact that the price of the digital asset did not see any spectacular surges. On the other hand, Ripple CEO, Brad Garlinghouse said more than once that there are things more important than XRP's price, and these include mainstream adoption of the digital asset, more use cases, and so on.
At the recent UBRI Connect Conference in Berkeley, SendFriend CEO David Lighton said Ripple’s On-Demand Liquidity (ODL) is giving the company a new way to lower costs for its customers. Ripple’s liquidity product called ODL is designed to offer the network of banks and financial institutions a way to move local crypto across borders in a matter of seconds by using XRP as a bridge.
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$ 0.6194
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