VeChain Announces Partnership to Verify Nike Air Jordans

Earlier this week, blockchain-based tracking platform VeChain announced that it had partnered with Chase Shiel, an Australian manufacturer, to verify the authenticity of the company’s shoes. According to the announcement, Chase Shiel had partnered with The Kickz Stand, a local shoe retailer, to produce a limited run of Nike Air Max 1 shoes.

Shoe manufacturers like Nike have had significant issues with fighting counterfeiting over the past years, and this product could significantly help them in that fight. With the application of blockchain technology, shoe manufacturers like Nike could finally start to take their money back from counterfeiters.

Timeline of Vechain