Everledger, JD.com Tap Blockchain for Diamond Authentication
Everledger and JD.com have announced the launch of a distributed ledger technology (DLT) solution designed to bring transparency to online diamond sales and reduce counterfeiting in the Chinese precious stones market, according to a report on August 25, 2020. In a bid to significantly reduce counterfeiting in online diamond sales, especially at a time when the COVID-19 pandemic has forced most sellers to take their businesses online, Everledger, a leading blockchain project, JD.com and the Gemological Institute of America (GIA), has launched a blockchain-based diamond authentication solution.
With the latest alliance, Everledger will be able to synchronize GIA’s diamond grading system to JD’s blockchain-based diamond traceability and anti-counterfeiting system, and customers will be able to get important information concerning each precious stone from the latter’s website. By marrying cutting-edge blockchain technology, online luxury shopping and GIA’s gold standard grading expertise on JD.com, we are boosting the confidence of consumers in online luxury goods purchases.”
