Bitcoin investing interest up 19% compared to 2019, Grayscale report says

"In 2020, more than half (55%) of survey respondents expressed interest in Bitcoin investment products," Grayscale wrote in its October 2020 report. "Among those who reported investing in Bitcoin, 83% have made investments within the last year, indicating that digital currencies are an increasingly attractive component of modern investment portfolios," Grayscale's 2020 report detailed.

The report's findings show Bitcoin's popularity has increased in the U.S. "Based on this year’s survey, the market of potential Bitcoin investors is 32 million strong — compared to 21 million investors just one year ago," the report explained. The report also noted that parties interested in BTC were similar to mainstream market participants, although those keen on Bitcoin purchases run about seven years younger, on average.

Timeline of Bitcoin